Code, strategy and growth

Marketing and development to grow your business. From strategy to code, with just one person.

About me

Full-stack developer, coffee lover.

Marketing

Ads, branding, identity and positioning.

Growth

Marketing and code are tools. Growth is the work.

Development

Website, system or automation: see how I build yours.

Projects

From layout to deploy, all written by me.

Technology Marketing Growth.

I build solutions and bring direction through strategy and technology.

Development

What do you need built?

From link in bio to a full system.

Pages, management systems and automations. I build what your business needs to exist, and that changes from business to business. Tell me what you have today and I'll tell you what can be done.

A page that's yours.

Websites, landing pages or web systems. They all share the same principle: fast loading, responsiveness, SEO and analytics.

From paper to screen.

A CRM, a management dashboard or a system only your business uses. You explain how your operation works, I build the tool around it, without bending your process to fit off-the-shelf software.

Repetitive work, automated.

Automation, chatbots and AI. First contact, repeated questions, lead qualification and the tasks that eat up your week without producing anything — done on their own, with you watching the results.

Marketing

What are you looking for?

The three support each other, and they rarely all come in at once. Where to start depends on what your business already has.

For those who don't know where to start.

I read what's already there before proposing anything: where the people who reach you come from, what search shows when they look for what you do, and which of your services actually carry the business. You get a plan in order, with what to fix first and why.

For those who need to be seen the right way.

I create the visual and verbal identity, with a guide so you can apply it without depending on me. Then it goes where people look for you: your Google profile, your social media and what you post there, with photo and video shot and edited by me.

For those who want steady growth.

I set up the campaigns, audiences and copy, with tracking installed before the budget starts running. Then it becomes a cycle: test, adjust, and a report that tells you how much came in, how many leads arrived and what each one cost.

Everything is connected.

Marketing and code are tools. Growth is the work, and neither one does it alone. I use technology and strategy to get ahead of problems, improve processes or create ways to scale and grow businesses.

Everything is connected. Instead of starting an agency or trying to do it all, I focus my consulting, development and services where the results will be real and measured in numbers. With fundamentals, concepts and planning, the basics done well have room to grow into something surprising.

Yan Lopes

Whoever plans the strategy writes the code.

My career didn't start in agencies or startups. It started with the need to take things apart and understand the logic behind them. Today, I work as a developer focused on the intersection of technology, marketing and visual communication.

I'm passionate about technology and digital strategy. To me, building a website or an app, or solving a business problem, isn't just a service, it's a form of technical art. I like to explain the 'why' behind every decision, and I believe technical honesty is worth more than empty promises.

If you're looking for someone who will treat your project with the same care and technical rigor they give their own code and systems, you've found me.

Ready to get started?

Tell me what you have today and where you want to go. There's no commitment, and you'll leave the conversation knowing where I'd start. The first step is yours.